So you wanna make a podcast - but have no idea what a podcast is? Josh Butt, Ampel's Chief Audio Officer will be your guide on how to start thinking in audio.

Here's a quick rundown of the different podcast styles you can choose from:

1. FauxCast: This is where you pretend you have a podcast and just create social media clips to promote it. It's a great way to test the waters before diving in.
2. ChatCast: This is the classic two or three people having a chat format. Think Joe Rogan or Abbey Chatfield's "It's A Lot."
3. StoryCast: This is where the host tells you a story, often with music and sound effects. Think "Criminal Domain" or "Modern Babies."
4. SonicReels: These are short, entertaining, and informative audio clips. Think Instagram Reels but for audio. 
5. Video Podcast: This is a podcast recorded with video, perfect for YouTube.

Remember, the most important thing is to be distinctive and sound different from your competitors. This will help your podcast stand out and be heard -- and deliver sound results. 

Want to know more about why and how to make a podcast that delivers sound returns? Contact Josh Butt, Ampel's Chief Audio Officer to learn more about podcasts, Sonic Branding, Audio Content, Audio Ads and why your audio podcast needs to be a video podcast too.  [email protected] or visit https://ampel.com.au for more info on how to make a podcast and audio content.

Ampel is based at Myrtle & Pine Studios, 66 Myrtle Street, Chippendale NSW 2008
(If you want to just hire the studio - email [email protected])

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