Dr. Bruce McCormack is a board certified neurosurgeon who lives and practices in San Francisco.  He is also a prolific inventor and highly successful entrepreneur. On this episode, Bruce gives insights on his decision making throughout his career and the power of seeking opportunity in change. Jeff and Bruce discuss the importance of knowing Why people pursue specific goals, especially when tackling healthcare's biggest problems.

Acknowledgements:
1. Start with Why by Simon Sinek
2. Gartner Hype Cycle
3. Mike Maples, Jr.