As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.

This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.

In this episode of Green About Media, we will introduce you to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.

This episode is brought to you as always by The Digital Distillery.

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner