Joelle Drummond, co-founder of Drop Bear Alcohol-Free Beer Company, shares her journey from questioning her relationship with alcohol to starting a successful alcohol-free craft beer company. Joelle and her partner Sarah met in Australia and decided to quit drinking together. They began brewing alcohol-free beer in their kitchen and eventually scaled their business to become an international brand. Joelle discusses the challenges they faced, including raising finance as young women and working together as a couple. She also shares the mission and brand story of Drop Bear, which aims to create a carbon-neutral, alcohol-free beer that is inclusive and enjoyable. Joelle also talks about the craft beer experience and the importance of non-alcoholic alternatives in socializing and moments of connection. The conversation concludes with a discussion on redefining sobriety and the fun and enjoyment of non-alcoholic drinks.

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