In this episode, Ryan Kovach and Perryn Olson continue their “1 Thing” series with a focused conversation on digital marketing, specifically websites, social media, and content strategy for construction companies. As always, the goal is to deliver quick, practical insights you can apply to your business right away.They start by answering a deceptively simple question: what’s the most important page on your website besides the homepage? The conversation then shifts to trust signals, one of the most overlooked elements on construction websites. Surprisingly, their research found that only a small percentage of contractors actually showcase testimonials, creating a major missed opportunity to build trust and differentiate.They also discuss the growing importance of PR, awards, and third-party validation; not just for credibility with people, but for visibility with AI and search engines. These signals are increasingly influencing how companies rank and are perceived online.Next, they dive into social media strategy. While LinkedIn dominates the construction space, they explore where companies should focus next.The episode also explores the shifting landscape of digital advertising. With changes in search behavior and the rise of AI-driven results, companies are seeing declining performance from traditional Google ads while platforms like Meta continue to grow in influence.They wrap up with one of the most practical segments on content strategy. The episode reinforces a key theme: visibility, trust, and consistency are essential in today’s digital landscape. Companies that invest in the right pages, content, and platforms will have a significant competitive advantage.The conversation covers:Why the careers page is critical for long-term growthHow the About page acts as a key decision-making filterThe most important trust signals for construction websitesWhy testimonials and client validation are underutilizedHow PR and awards impact both credibility and AI visibilityWhere contractors should focus beyond LinkedIn on social mediaWhy Meta platforms are gaining ground in digital advertisingHow changing search behavior is affecting Google Ads performanceThe types of content that drive both recruiting and business growthIf you are a construction leader, business owner, or marketer looking to improve your digital presence, attract better talent, and build stronger trust online, this episode delivers actionable strategies you can implement right away.Key Takeaways:Careers pages are a major driver of traffic and growthYour About page plays a critical role in building trustTestimonials and social proof are often missing, but essentialPR and awards strengthen both brand and search visibilityInstagram and Meta platforms offer strong opportunities beyond LinkedInDigital ad strategies are shifting as search behavior evolvesContent should support both recruiting and brand authorityVisual storytelling is a powerful differentiator in constructionConsistency in messaging and visibility drives long-term successFollow AltCMO for more construction marketing insightsLinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/Blog: https://altcmo.net/blog/Connect with Ryan: https://www.linkedin.com/in/c-r-kovach/Connect with Perryn: https://www.linkedin.com/in/perryn/Tagsconstruction digital marketing, construction websites, contractor social media strategy, construction branding, AEC marketing strategy, talent acquisition construction, construction content marketing, trust signals on construction website, contractor SEO, construction business growth