Nasos Papadopoulos welcomes Maxwell Colonna-Dashwood, 3-time UK Barista Champion, founder of Colonna Coffee and specialty coffee expert to discuss the importance of understanding your customers. Maxwell shares his practical strategies for engaging customers and how these strategies can turn visitors into regulars, the classic mistakes most indie coffee shop owners make, and how to stay on top of consumer trends, learn from the big brands and separate fads from real insights.