Today’s episode is the intro to Beyond the Build.

It’s about why most people are only seeing the highlight reel of entrepreneurship and missing what actually happens behind the scenes.

I break down my journey through real estate, sales, lending, and building businesses, and why I decided to stop the polished conversations and just speak the raw truth about what it really takes to build.

00:00 – Why I stopped chasing “highlight reel” entrepreneurship content

02:10 – The truth behind business partnerships and real alignment

05:45 – Why most “success” online is fake or heavily curated

09:20 – 99% getting punched in the mouth, 1% figuring it out

12:40 – My journey through sales, real estate, and lending

16:15 – Why most entrepreneurs misunderstand revenue vs profit

19:50 – Building companies from scratch (and what actually breaks)

23:10 – Why I started Beyond the Build

26:30 – Real operators vs fake gurus

30:00 – What I’m building next

Subscribe for more Beyond the Build episodes: https://www.youtube.com/@beyondthebuildpod

Listen to Spotify: https://open.spotify.com/beyondthebuild

Listen to Apple Podcasts: https://podcasts.apple.com/beyondthebuild

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Follow Beyond The Build on LinkedIn: https://www.linkedin.com/in/beyondthebuild/ 

Check out more from Wendell Butler:

Personal Website:

https://wendellbutler.com

Facebook: https://www.facebook.com/wendellpbutleriv

Instagram: https://www.instagram.com/wendellpbutleriv/

LinkedIn: https://www.linkedin.com/in/wendellpbutleriv/ 

Subscribe to Newsletter: https://wendellbutler.beehiiv.com/subscribe

Hammerhead Capital: https://www.hhcapitalrealty.com/

Flip Fuel Lending: https://flipfuellending.com/

Tide & Timber Ventures: https://www.tidetimberventures.com/

The Hive: https://jointhehive.co/