<p>I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or revenue; that’s just a byproduct. </p>

I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or revenue; that’s just a byproduct.

#1: What Is The Purpose of Business?

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. 

Find out more at makebusinessmatter.com

Business

Entrepreneurship

Marketing

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. Find out more at makebusinessmatter.com

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#1: What Is The Purpose of Business?

#1: What Is The Purpose of Business?