Mastering eCommerce Marketing

1. Why I started this podcast?


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The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together.

I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There are incredible stories to be told, trends to be analyzed, and strategies to be shared. That's where eCom Pulse comes in. This podcast is more than just a platform; it's a community for enthusiasts, professionals, and anyone curious about the world of e-commerce.

I bring my own experiences and insights to the table as the Co-CEO of Vimmi, a multichannel ecommerce platform, powered by shoppable video. But this is also a learning journey for me. Each episode, we'll dive into various aspects of e-commerce, from emerging technologies to consumer behavior patterns. We'll have conversations with industry leaders, innovators, and disruptors, learning from their experiences and insights.

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Mastering eCommerce MarketingBy Eitan Koter