Road Work Ahead

#1 - Will Stewart: Synthetic Media, Embracing Disruption, Brand, LED Studio


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I sat with Will Stewart to discuss the imminent disruption in the media industry, driven by technological advancements and AI. Will reflected on his journey, emphasizing the importance of embracing change, innovation, and a clear vision. He sees AI as a tool that can enhance creativity and efficiency - rather than a threat to traditional practices. 

We concluded with a discussion about maintaining quality and connecting with the right audience, emphasizing that there will always be a need for human creativity and meaningful work. Will believes that while AI can automate certain processes, the human touch and striving for something "a little bit better" will continue to hold value in the industry. 

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Road Work AheadBy Waypost Studio | Sam Gerdt