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#1 Your Brand Is Your Promise w/ Klique Creative
You know when you meet someone and you just know that you will be friends with them? That is how it was when I met Stacy and Heather of Klique, a small but mighty branding agency based out of Naperville, IL. When we first met, I was writing the quote, "well behaved women rarely make history" by Eleanor Roosevelt on a white board. Fast forward to today and that is even more fitting as I have gone on to create this podcast to highlight said ill-behaved women and the history they are making.
As fast as I knew that we'd be friends, I knew that Stacy and Heather would be my very first podcast guests. I've been fortunate to work with these rock stars on several brand strategy projects and they continually amaze me with the magic they create - from telling a powerful story to creating moving designs. In addition, they've supported and championed me personally which I will be forever grateful.
Now back to the episode! If you want to learn more about the importance of brand to your business then this is the episode for you and you will be hearing from the masters! If you have any interest in starting your own business then this is also for you.
Stacy is a self-taught designer with impressive branding chops. She has designed for some of the biggest names in the business: Tiny Prints, Pepsi, Hillshire Brands, and Land of Nod to name a few. As one of Shutterfly's top selling designers, her designs capture the essence of a personal story and sales always follow. Her family couldn't be more proud of her badass design skills, business-style swagger and her “just freaking do it” attitude.
Heather loves nothing more than a pen, blank piece of paper (and mother nature). Her best stories and strategies always start there. She believes something magical happens when your pen touches a blank page. She has helped shape big global brands among the likes of Visa and AT&T - along with regional favorites like The Naperville Area Chamber of Commerce. She is an award-winning writer and storyteller and has a knack for understanding just what your brand needs.
http://www.kliquecreative.com
https://www.linkedin.com/in/stacy-amoo-mensah-9333a02a
https://www.linkedin.com/in/heather-demonte-786798b2
3:06 Heather’s career path (started at age 8)
5:04 Stacy’s career path
5:30 Teaching Kindergarten and being a mom = rough combination
13:31 The emotional impact of branding
13:52 The journey of finding your value for creative women
16:00 Be kind but unwavering
16:29 What branding means for a business
18:12 Helping people find their story
19:00 Being an entrepreneur is HARD
24:04 The promise of DavidaJane is to take up space
24:45 Take yourself and your story with you on your journey
27:40 Are you getting the leadership team on your project?
28:00 Importance of having a process that works for you (and sticking to it!)
34:12 Translation vs. adaptation
34:44 Being lifted up by a female colleague (vs. stepped on)
36:59 Missing mentorship
38:21 Flipping the script on the fraud complex
44:00 From acceptance to empowerment
46:58 Reasons to rebrand
47:22 Your brand is an investment
51:31 Public speaking - think of your nerves as rocket fuel
56:30 Authenticity = success
1:01:45 The key to their relationship: boundaries
1:02:31 The magic of women in the workplace
1:05:00 When you should start thinking about brand (spoiler alert: from the very beginning!)
1:08:09 What the future holds for Klique
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By Dr Karen Bartuch
4.6
1212 ratings
You know when you meet someone and you just know that you will be friends with them? That is how it was when I met Stacy and Heather of Klique, a small but mighty branding agency based out of Naperville, IL. When we first met, I was writing the quote, "well behaved women rarely make history" by Eleanor Roosevelt on a white board. Fast forward to today and that is even more fitting as I have gone on to create this podcast to highlight said ill-behaved women and the history they are making.
As fast as I knew that we'd be friends, I knew that Stacy and Heather would be my very first podcast guests. I've been fortunate to work with these rock stars on several brand strategy projects and they continually amaze me with the magic they create - from telling a powerful story to creating moving designs. In addition, they've supported and championed me personally which I will be forever grateful.
Now back to the episode! If you want to learn more about the importance of brand to your business then this is the episode for you and you will be hearing from the masters! If you have any interest in starting your own business then this is also for you.
Stacy is a self-taught designer with impressive branding chops. She has designed for some of the biggest names in the business: Tiny Prints, Pepsi, Hillshire Brands, and Land of Nod to name a few. As one of Shutterfly's top selling designers, her designs capture the essence of a personal story and sales always follow. Her family couldn't be more proud of her badass design skills, business-style swagger and her “just freaking do it” attitude.
Heather loves nothing more than a pen, blank piece of paper (and mother nature). Her best stories and strategies always start there. She believes something magical happens when your pen touches a blank page. She has helped shape big global brands among the likes of Visa and AT&T - along with regional favorites like The Naperville Area Chamber of Commerce. She is an award-winning writer and storyteller and has a knack for understanding just what your brand needs.
http://www.kliquecreative.com
https://www.linkedin.com/in/stacy-amoo-mensah-9333a02a
https://www.linkedin.com/in/heather-demonte-786798b2
3:06 Heather’s career path (started at age 8)
5:04 Stacy’s career path
5:30 Teaching Kindergarten and being a mom = rough combination
13:31 The emotional impact of branding
13:52 The journey of finding your value for creative women
16:00 Be kind but unwavering
16:29 What branding means for a business
18:12 Helping people find their story
19:00 Being an entrepreneur is HARD
24:04 The promise of DavidaJane is to take up space
24:45 Take yourself and your story with you on your journey
27:40 Are you getting the leadership team on your project?
28:00 Importance of having a process that works for you (and sticking to it!)
34:12 Translation vs. adaptation
34:44 Being lifted up by a female colleague (vs. stepped on)
36:59 Missing mentorship
38:21 Flipping the script on the fraud complex
44:00 From acceptance to empowerment
46:58 Reasons to rebrand
47:22 Your brand is an investment
51:31 Public speaking - think of your nerves as rocket fuel
56:30 Authenticity = success
1:01:45 The key to their relationship: boundaries
1:02:31 The magic of women in the workplace
1:05:00 When you should start thinking about brand (spoiler alert: from the very beginning!)
1:08:09 What the future holds for Klique