Paul Chevalier has overseen and driven the rise of Whispering Angel to its position as the first name in the Rosé wine scene. We discussed the strategy of how the brand built its position and their strategy for today. The role of marketing is perhaps poorly understood in wine but in this podcast we cover the key points that are important for Whispering Angel. Finally we discussed the role of the different wines in the portfolio and how the Rosé category is evolving for the future.