David McErlain: I would like to reach out to the new head of HR at Netflix who used to be the head of HR at Bunim Murray when I worked there. I haven’t talked to her in a long time but she should remember me.

• Identify your outreach approach:
• Peer to peer - sharing the same goal and problems
• Expert - person who’s doing now what you want to do next
• Mentor - ongoing relationship with expert
• Advocate - person who can vouch for you
• Gatekeeper - decision maker to get an opportunity
• When taking the advocate approach, the hero of the story should be about the gatekeeper whom you can be valuable to. Research their needs where you can provide solutions.
• Ensure that the introduction will be mutually beneficial to all 3 parties (you, your advocate and the gatekeeper).
• Build a genuine relationship with your advocate that will eventually lead to them as your super connector. 
• Make them feel something from the message of your first paragraph (value) to get a response. Provide value that connects with their “why” and makes them seen.
• Once you’re clear on your goal and obstacles, be specific and strategic on who you’re going to reach out to and why. 

Useful Resource:

Josh Waitzkin’s Book: The Art of Learning

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