On the show this week we are lucky to have Aaron Ross, the author of what has been called the 'Sales bible of Silicon Valley', "Predictable Revenue".

Aaron joined us to discuss "Impossible to Inevitable", the sequel to "Predicable Revenue", co-authored with Jason Lemkin from SaaStr,

Show Notes:

- The importance of 'nailing your niche'

- How overnight success is a fairy tale

- The critical nature of building a customer success team early

- The 'painful truth' and the 'year of hell'