AI agents aren’t science fiction anymore—they’re creeping into search, customer service, and even itinerary planning. Peter Pilarski and Josh Huston unpack where agentic AI really stands in April 2025 and why tourism organizations must start preparing today. Expect candid insights on data hygiene, SOPs, and the coming wave of vertical, tourism‑specific agents that will let small teams punch above their weight.

Key takeaways

1. Current agents excel at deep research but still depend on your data being clean and structured.

2. Organizing Google Drive, documenting processes, and archiving old assets are the “unsexy” steps that unlock future automation.

3. Early wins: after‑hours booking bots, AI visitor‑centre desks, and instant key‑message generation from press‑release archives.

4. Vertical agents will shift—not erase—jobs, freeing humans for higher‑touch guest experiences.

5. The speed of change is accelerating beyond Moore’s Law; waiting means falling behind.

Download the AI Adoption Toolkit and start future‑proofing your destination: tourismai.network/toolkit

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Tourism AI Network | Empowering tourism leaders with AI literacy, strategic integration, and community support.