What does AI actually look like in 2026?

In this special end-of-year Predictions episode of Prompted, Kyle James sits down with Matthew Stein to debate ten concrete predictions for where AI, agents, and go-to-market teams are headed next year.

This is not a hype episode. There are no demos and no buzzwords. Instead, Kyle and Matthew pressure test real second-order effects like:

1. Why AI onboarding will become standard practice
2. How model quality degradation and buyer fatigue collide
3. Why AI shows up directly in GTM job titles
4. What happens when personal context becomes portable
5. Why AI portfolios matter more than resumeas
6. How marketing video creation fundamentally changes
7. Why PageRank-style authority signals may return
8. The rise of zero-party data
9. Whether Anthropic beats OpenAI to an ads platform
10. Why most companies still struggle to show AI ROI

They also close with one wild bonus prediction that could reshape the entire AI landscape.

This episode is designed to spark debate.

Watch the full episode, then head to the comments and tell us:

1. What did we get right?
2. What did we miss?
3. Which prediction do you disagree with most?