This 23 year old is ultra focused on growing his premium, American-made, shoe business methodically to build for the long haul. After all, the shoes he has created and sells should last about 10 years. We unpack the value proposition for the $295 boat shoe and the market he is targeting, as he considers shifting from online sales to establishing his brand in specialty brick and mortar retail. By the way, AJ didn't go to college, and as he developed his big idea (while working full-time) he has instead surrounded himself with a group of trusted mentors who have helped him along the way. 

From the Boatman Shoes website: 

AJ, age 23,  is the owner and CEO of Boatman Shoes, who grew up in the beautiful Berkshires.   He has always had a passion for quality apparel,  and wanted to start a business of which he was proud.  “Save the earth, one shoe at a time”.

Boatman Shoes started in 2020 after research in bridging the gap between sustainability and fashion.  AJ and his team have more exciting innovations in the works!

To bring sustainable shoes to the active community. Offering completely sustainable footwear is not only for the fashionable environmentalist, It makes wearing luxury products good for the planet. As we grow Boatman Shoes, we will be helping protect our planet by working with with 1% for the planet. Boatman Shoes is driven to not only supply comfortable, luxury, and sustainable footwear, But to leave no “footprint” as we grow.