After graduating from college with a bachelor’s degree in Communications (with an emphasis in Advertising) from BYU in Provo, Utah, Aster knew what she wanted to do – change the way advertising and marketing is done in Africa, specifically Uganda, her home country. She quickly learned the market and worked with a number of companies and agencies before deciding to create and start SEVEN along with her managing partner. In this episode, Aster shares the ups and downs of running a start-up advertising agency, plus a few tips on negotiating client contracts.