In this episode of Decentralized Voices, Daria sits down with Aixa, who leads the ecosystem at Sophon and Bachi, who heads brand and community at Rootstock, to bust 10 biggest myths in crypto marketing.

From “build it and they will come” to “airdrops create loyalty,” the trio dives into 10 of the most viral takes from crypto twitter, debunking, confirming, and laughing along the way.

Discover:


🔸 Why web3 community isn’t always what it seems


🔸 Whether tokens and airdrops actually drive long-term engagement


🔸 How memes, shitposting, and personal stories shape growth strategies

🔸 The truth about marketing budgets and crypto hype cycles

If you’ve ever wondered how projects really build visibility in crypto, or laughed at the wildest marketing hot takes on X (Twitter), this episode is for you!

❤️‍🔥 Guests:

Aixa Rizzo, Ecosystem Lead at Sophon: https://x.com/aixarizzo

Bachi Degli, Brand and Community Marketer at Rootstock: https://x.com/julibachi

🎙️ Host:

Daria Volkova: https://x.com/dariastrategy

Farcaster: https://farcaster.xyz/dariastrategy

Instagram: https://www.instagram.com/decent_voices

Podcast website: https://decentralizedvoices.xyz