Digital Innovator

10 - Building Better Products: Cassandra Gamm and Jono Loeser from Mixpanel


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In 2020, seamless, data-driven digital experiences are more critical than ever in driving growth and retention. This week, Ken chats with Cassandra Gamm and Jono Loeser from Mixpanel about the role of product analytics in the modern tech stack and how engaging users at your product's key value moments can lead to better engagement, stronger growth, and "resurrecting" lost users.
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Digital InnovatorBy Ken Yarmosh