Content is everything, but creating content without knowing what are you doing, just for the sake of it leads nowhere. There are many different types of content and all of them have their advantages and disadvantages. Not all content is right for you or your business.

In this video I answer the Why, How and What of content creation. Should you create content? How to make it work, and how to create content that the audience will want to consume? What kind of content is right for you or your business.