Chris Pieczonka is the founder of F45 Sloane’s Lake, one of the busiest F45 studios in the US. He walks us through the process he went through - starting with running classes on his studio’s patio before they even opened - to building a loyal community of members all while still in pre-sale!

• Dealing with challenges in creating brand awareness where no one's heard of you
• Building your community before you open the doors
• Mixing up your follow-up channels
• Thinking outside of the box with lead generation channels
• Creating a great team experience
• Why building connections with the rest of your local fitness community can have a big pay off

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