The General Data Protection Regulation (GDPR) in the EU is a controversial subject that I have discussed on my podcast several times. GDPR is a data privacy regulation that takes effect on May 25, 2018. It aims to protect the privacy of the people in the EU, but its impact is worldwide. This regulation is the start of a new beginning—it’s about the protection you receive as you provide and entrust your personal information to businesses and entrepreneurs.

In this episode, I share what GDPR is and debunk the top 10 most common lies about this new regulation. I explain what small business owners and online entrepreneurs really need to know to get compliant, what you should do regarding this regulation as a business owner, and what really happens when someone complains about your data privacy policy. I also explain the difference between having a Cookie Policy vs. using a Cookie Bar plugin, how to identify whether an offer is a bundle, and how GDPR affects and impacts business owners with clients in the EU.

 

“Transparency and no surprises—that’s the hallmark of the new regulation.“ - Sigrun

In This Episode of The Sigrun Show:

• What GDPR is and what areas GDPR covers
• Which cases the EU prioritize in their investigations
• The process when someone complains about you
• Asking your clients and subscribers for re-consent
• What “bundling” is
• Why you need to look at law in your own country for double opt-in
• What tickbox fatigue is and its impact on subscribers
• The difference between having a Cookie Bar plugin and a Cookie Policy
• How Facebook retargeting ads work
• When to delete your client’s data

 

Key Takeaways:

1. Lie #1: GDPR only applies to EU citizens, so you only need to segment your list.
2. Lie #2: You’ll be fined €20 million or 4% of your worldwide turnover.
3. Lie #3: You need to ask everybody on your list to opt in again.
4. Lie #4: You cannot offer any freebies to build your list.
5. Lie #5: You have to use a double opt-in.
6. Lie #6: You need to use tick boxes.
7. Lie #7: You need a cookie bar.
8. Lie #8: You cannot use Facebook retargeting ads.
9. Lie #9: You cannot use Google Analytics anymore.
10. Lie #10: If a client asks you to delete their data, you need to comply.

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Want to learn more about GDPR and how you can become compliant? Learn our “no panic” strategy for becoming compliant with the new EU data privacy regulation with our FREE 90-minute GDPR Masterclass.

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