Highly performing content teams edit for performance and not preference. Let’s dive into why that is important to create a culture of performance.

10 - Content Performance Culture: Do NOT edit for preference

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

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10 - Content Performance Culture: Do NOT edit for preference

10 - Content Performance Culture: Do NOT edit for preference