Launch and Learn

10 - Customer-Focused Marketing with Julia Kupke


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A great marketing strategy means nothing if you don't have a customer-first mindset and a product that solves real problems. In this episode, Julia Kupke talks about her entrepreneurial journey from MIFLORA, a flower delivery service, to BonaVal, a jewelry marketplace for pawn shops, before becoming the CMO of Stryber, a venture builder in Munich. She talks growth hacks, common startup mistakes, and how to make it as a marketer in today's tech-heavy workplaces.

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Launch and LearnBy Matthias Dyckerhoff & Alexander Thomsen