In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation covers topics such as the impact of childhood experiences, the lessons learned from a traumatic sailing trip, and the importance of mentorship. Dan also discusses the importance of personalized communication in building relationships with potential clients and using content marketing to create attractive content. 

Dan Stewart is a serial entrepreneur, author, and speaker with a proven track record of founding multi-million dollar companies. As a contributing writer for Fortune Insider and Inman News, Dan's insights and expertise in real estate industry media are widely recognized. Dan is a sought-after keynote speaker who has appeared at over 150 events in the last 5 years, sharing his knowledge and experience in sales, conversational marketing, entrepreneurship, business, organizational leadership, and copywriting.

What we discuss:

[00:00:00] Dan shares his experience of being stranded on a sinking boat for two days and the lessons he learned from it.

[00:11:30] Dan discusses how his childhood experiences influenced his entrepreneurial success.

[00:17:17] The hosts and Dan discuss the importance of perspective in business and in life, and how hearing stories like Dan's can help put things into perspective.

[00:19:34] Dan shares how he went from a cash cow company to creating software tools and eventually founding Happy Grasshopper.

[00:27:29] Dan discusses the importance of creating curiosity in business and how it can lead to engagement.

[00:31:50] Dan shares a lesson he learned about not letting your problems become other people's problems and how it applies to business and personal relationships.

[00:34:52] Dan and the host discuss the impact of technological advancements on society and how it has changed behaviour and communication.

[00:39:10] The group talk about using content to grow and deepen relationships with potential and existing customers, the stages of thinking, and the "chocolate broccoli" formula.

[00:44:40] The topic of effective communication in content marketing and the importance of personalization is discussed.

[00:52:07] Dan talks about the use of an acknowledgement sequence to set expectations and fulfill them through further automation.

[00:53:55] Dan explains the importance of the long-term nurturing phase in content marketing, including sharing personal experiences and humanizing oneself to potential clients.

[00:56:25] The hosts and Dan discuss the low conversion rates for internet leads and the importance of long-term nurturing to convert leads into clients.

[01:03:10] Dan stresses the importance of creating short, personalized videos to establish a connection with potential clients and increase the appointment booking ratio.

[01:07:05] The team talks about the significance of using multiple channels and touchpoints to reach potential clients and maintain their interest throughout the customer journey.

[01:11:10] Dan discusses the importance of building relationships in business and how personal interests can help build credibility with potential clients.

[01:13:56] Dan explains how Happy Grasshopper expanded into different industries and how their services can work in any industry where relationships are important.

[01:17:36] Dan and the host discuss the purpose of prosperity and how it is important to find meaning in life beyond financial success.

Episode Resources:

Dan Stewart | Linkedin

Dan Stewart | Happy Grasshopper

Dan Stewart | Instagram