In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include:

• What stops companies from using video effectively
• A significant ingredient in using video to distinguish yourself from the competition
• Should we view Youtube as a search engine or a social media platform
• Is YouTube right for any business
• The best ways for someone to get started on YouTube and grow their visibility
• How Justin got started on YouTube
• How best to repurpose content for Youtube
• Justin's recommendations on session times and engagement levels
• Justin's recommendations on thumbnails, titles, testing, and analytics
• Justin's goals with creating videos
• Primal videos north star metric
• The process Primal video follows with their video production