When writing conclusions, i tend to stick to the classic structure:

● Final words on the topic with one more keyword mention

● call to action to a product or service

● Final question or food for thought that will motivate people to comment or share the #post

Envision your article’s conclusion as a landing page. Multiple ctas will confuse readers. They could pick the low-priority cta link instead of the one you really wanted to emphasize.

Roger maftean’s post on ctas will help you create ones that convert so you can pick the best single option cta to use as the conclusion. In this example, adobe makes it obvious what it wants readers to do:

Summarizing a post is a frequently used tactic. You want people to remember your main ideas and maybe even your brand name.

If you haven’t managed to bring up your product or service in the body of an article, incorporate a subtle mention at the end.

You can give readers something relevant to the article topic, a handout, template, video, or testimonial that will be helpful or motivate them.

You already know the reader is interested in the topic if they get to the conclusion. You can use that to push them to other relevant content, keeping them on your website longer. Write a blog post ending while keeping in mind the possibility for people to stay on your website and read more on a subject.

Like with everything in the content world, there’s no one-size-fits-all. If you have different types of blog posts, you can make your conclusion consistent with each type.

For case studies, the most natural flow is to highlight how people could get in touch with you or find out more about your solution.

Create a sense of belonging by inviting people to join your community on social media or other channels like slack, circle, etc. Provide a sneak peek into what your community looks like and the perks of being there. Pinpoint past achievements and appeal to causes your audience care about.

The best conclusion is one people will remember long after. Asking your readers to reflect encourages them to keep thinking (and remembering your content) after reading.

Conclusions are yet one more way of playing a bit with google’s ranking factors. Comments count as page content. Bring readers over to your comments section with sentences like “ask a question and drop your best or brightest below.” Or “let us know in the comments below

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