Media literacy. It’s at the core of a three-year strategy from Ofcom, featured in DSIT’s ‘Digital Inclusion Action Plan’ and looks set to make more than just a fleeting appearance in the reviewed curriculum this autumn. It’s also one means of combating mis- and disinformation as well as online financial harms and misogyny. In short, it’s being recognised by many – and rightly so – as essential.

Designed to build critical media literacy skills across UK communities, Everyday Digital is a national media literacy programme from Parent Zone and originally funded by DSIT. The programme helps parents to understand media literacy and build simple habits which can be incorporated into their everyday lives – and those of their children. 

In this episode, Vicki is joined by Everyday Digital expert and member of the Parent Zone team, Megan Rose to discuss what’s next for the programme, including how it’s being scaled to meet a growing need, and how professionals can get involved. 

Talking points:

• Are parents really ever ‘hard to reach’ or do we just need more media literacy initiatives in the supermarket? 
• What impact did evaluation show Everyday Digital to have, and why do we need to move away from endless pilots? 
• With risks and harms evolving (alongside our responses to them) what’s next for Everyday Digital – and Parent Zone more generally? 

Tech Shock is a Parent Zone production. Follow Parent Zone on social media for all the latest on our work on helping families to thrive in the digital age. Presented by Vicki Shotbolt. Tech Shock is produced and edited by Tim Malster.

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