WTF Did I Just Read? Tech Sales & Marketing Edition

10. Football Fever and Spelling Mistakes + CISO AMA

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In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Reflections on CISO XC in Dallas
  • The value of getting in one room F2F with peers
  • A message from Chris to all security practitioners
  • The teardown
    • The problem with assumptions
  • Selling on an AI model to transcribe accurately English language, while using incorrect grammar and bad English
  • The buildup
    • Treat me like a human, not just another number
  • Spend time taking the narrative and have fun with a football-themed inbound message
  • Live Q&A with the audience
  • How to effect change efficiently and effectively in cybersecurity sales and marketing
  • The power of being curious to educate yourself on the world of the security practitioner

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread