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10 Free (& Almost Free) Content Marketing Tools


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Marketers get by with a little help from their friends – well let me introduce you to 10 new friends!

These free and nearly free content marketing tools should help make your job a little easier.

Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here have at least some kind of free offering.

  • Content Curation Tools (finding great stuff to share)
  • Content Creation Tools(create your own awesome stuff to share)
  • Tools for Finding Content Creators (find folks to make custom content for you)
  • Content Promotion and Management (sharing and managing your content)
  • Content Analytics & Measuring (analyzing and measuring your content’s effectiveness)
  • Other Content Marketing Tools (random content tools we think are neat)
  • Content Curation Tools

    Tools to help you discover great content to read and share across the web

    Storify: Storify is a great content curating tool that lets you collect various social media elements on a chosen topic and present them all in one sleek format. Alternatively, you can search for a topic on Storify and see what other users have created.

    Feedly:  is a great RSS reader that lets you stay updated on the latest and greatest blog content. Feedly is stylish and streamlined, making it easy to add, sort, and organize content.

    EverPost: EverPost is another great content curating tool, letting you find new stories based on your pre-selected favorite topics.

    Content Creation Tools

    Tools to help you create awesome, original content pieces

    Visual.ly: Browse their massive collection of infographics for inspiration, then enlist top-notch talent to create your own high-quality, customized infographic content pieces.

    Prezi: Elegant visual presentations that can be edited and shared in the cloud. The free version allows for public presentations smaller than 100MB. Paid options allow offering more features and space.

    Powtoon: Powtoon is an animated content creation tool to help you make custom animated videos – great for explainer videos. The paid version offers more images to use, HD quality, and the ability to create animations longer than 5 minutes.

    Skitch: Skitch is a free markup tool for Evernote. Easily add shapes, highlights, and call outs to your photos to create super sharable content.

    Tools for Finding Content Creators

    Content marketing tools for finding and hiring content creators

    Contently: Contently helps businesses find and collaborate with quality freelance writers.

    oDesk: An easy-to-use platform that helps you find the right freelancer for the job. See a freelancer’s work history, portfolio, and reviews before hiring them. oDesk helps you confidently hire content creators, guiding and helping you along the way.

    Content Promotion & Management Tools
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    writersrinivasanBy SRINIVASAN RAMANUJAM