Did you know that Black Friday is one of the busiest shopping days of the year. In fact over 20% of holiday shopping is completed in between the days of Thanksgiving and Cyber Monday. 

And black friday isn’t just for the U.S. Black Friday has spread to over 15 countries across the world! So if you don’t have something in the works for Black Friday, it’s definitely something that you want to jump in on. You 100% still have time!

Industry leaders predict that this year’s Black Friday will probably not be the craziest due to the pandemic, but they still expect over $11 Billion in sales to be made. 

How do you position yourself in a time when everyone is going to be offering a deal and customers are going to be bombarded with offers?

Service.

The answer is serve your customers.

Serve them in such a way that they don't feel sold to. They feel taken care of.

Yes, black friday can be a big win for your business, but it can also be an awesome day to build trust and connection with your clients. 

Take a few minutes and think about what you can offer or what you are already planning to offer as a black friday deal. 

Does it align with your brand? 

Listen to the episode for examples on how you can be aligned with your offering while honoring your personal brand.

Now I’m not going to just leave you there, because Black Friday is supposed to be fun and exciting. It’s ringing in the holidays and it’s the first day my husband lets me play Christmas music….so I’ve got 10 unique ways for you to promote a black friday offering for your business. Don’t worry, you don’t have to do all of these. Go through the list and figure out what works best for you and remember, keep it aligned with your brand. Confused customers DON’T buy! Especially not on Black Friday where over 12% of shoppers are already drunk!

Let’s dive in.

1. Deal an hour
2. Gift Guide
3. Extend your sale through Cyber Monday
4. Offer a new deal each day
5. Make it Black Friday Week
6. Add New Products
7. Add a free gift with purchase
8. Stairstep your discount
9. Donate to charity
10. VIP Sale to Your Email List

BONUS - Partner up with other entrepreneurs to promote one another’s offers.

Now go out there and create some offers or uplevel the ones you have in your plans. 

And if you’re interested...here’s my on-brand Black Friday Pitch. I’m offering 20% off all of my courses using the code BF2020.  I’ve got a brand photography course, smartphone course, and family photography course all waiting for you to learn, grow, and get better pictures for your life! Check it out at britbennion.com for all of the details.

To all of you amazing listeners, I hope you have the very best of holidays and thank you so much for listening. We’ll see you next week.

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