This is the first of 4 shows devoted to publishing. A lot of would-be authors talk with me about their desire to write a book. There’s a big difference between desire and drive, and nowhere is it clearer than about writing a book. Desire makes you dream; drive makes you do.

I’m Pat Iyer. I’ve written or edited 48 of my own books.

One thing that gives a lot of would-be authors drive is realizing the possibilities that open once you’ve written a book. You can gather new clients, expand your outreach, and build your brand, among other opportunities. Publishing a book may open more doors than you’d ever imagined.

I created this podcast to focus in part on how a book brings you visibility and credibility.

And to achieve those goals means getting the book written. Again, you have an opportunity. You’ve heard that writing the book is only part of the journey. Marketing it is essential.

The process of marketing your book will generally expand your marketing skills in terms of successfully using media platforms, improving your copywriting skills, and tapping into many other abilities. In this podcast I focus on these points:

How can writing a book benefit your business?

How can you prosper without big book sales?

Learn how book authorship enhances your reputation.

Discover how the process of book marketing teaches you essential flexibility.

What is the part you can outsource?

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