The idea that the size of one's hoop earrings is directly correlated with one's promiscuity (UrbanDictionary.com, 2013).

Ever wondered how your side hustle could develop into a fully fledged career? Milly Dennis chats with Ruby about how her jewellery business, Bigger The Hoop, flourished from making some earrings in her uni bedroom and making a few sales on Depop to selling over 30 different styles on her own successful website. Check out her groovy earrings at www.biggerthehoop.com or @BiggerTheHoop on Instagram.