In the final episode of The Effectiveness Gap, James Cutting, founder of T=Ø, joins hosts Nike Stellamans and Marcel Verhaaf to explore how automation is transforming brand and packaging design. 

James explains how brand map technology and AI-driven workflows are giving brands real-time control over their assets, eliminating repetitive stages and cutting production time from months to minutes.

By connecting live data directly to design, brands can now update hundreds of artworks instantly, ensure compliance automatically, and free up creative teams to focus on what they do best: design that drives impact. 

Discover how the next wave of automation blends creativity and intelligence, empowers designers, streamlines collaboration, and redefines what “right first time” really means. If your brand juggles complexity, speed, and scale, this episode is your guide to working smarter in the age of agility. 

To learn more about a new perspective on the design process for brands and packaging, visit us on wegiveperspective.com⁠  or follow us on LinkedIn.

The Effectiveness Gap is a 10-part series where we team up with leading experts and brand owners to unpack every step that can make your design process work better, reduce wasted effort, and create more impact for brands and packaging. 

This podcast series is created and produced by Perspective, and hosted by Nike Stellamans and Marcel Verhaaf. Recording, editing and mastering by De Podcastexpert.