It's hard to think of an original idea and even harder to sustained it over time. "On The Stacks Podcast" is an example of a successful brand based on the Creator Economy. The idea began as a goofy way of self-promotion in social media by its host Bill Corcoran Jr. But there's so much more to this story. Bill is part of a family business called Corcoran Printing in Pennsylvania. Its name might sound familiar thanks to the mention in a popular series known as "The Office".

Bill became known in his hometown posting a series of photos of him on top of different types of paper stacks with funny captions. For a year people asked him to replicate this type of scene to post on their Instagram with similar marketing purposes as he once did. Over time, the idea evolved into a podcast where people could tell stories and share their experiences without a filter, an organic conversation between passionate business owners, entrepreneurs, and community leaders in the region.

Listen to Eric Farber discuss how Bill's idea became one of the 2% most listen globally podcast. Here's how Bill Corcoran built "On The Stacks".

Check out "On The Stacks Podcast"— it's definitely worth your time!

https://podcasts.apple.com/pe/podcast/onthestacks-with-bill-corcoran-jr/id1500356928

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