Though all industries need to address environmental impact, **the path to sustainability is not homogenous**. Different business models and diverse socio-economic contexts require businesses to find unique solutions to sustainability challenges.

Merging creativity with problem-solving, effective design is key to successful sustainability transformations. Did you know that 80% of a product's environmental impact is decided in the design phase?

In this episode of the FutureReady Podcast, host Arne Kötting talks with **Frouke Bruinsma** about designing more sustainable value chains from A to Z. At the time when this conversation was recorded, Frouke worked in the Sustainability, Procurement and Legal department at **Fatboy the original – a global home and garden goods manufacturer**.

In this captivating chat, Frouke shares valuable knowledge on the importance of product design, the role of consumers in sustainability transformations, the concept of circular economy, and much more.