<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_12305731.jpg" alt="itunes pic" /><br />an explanation of customer response and why it is so central to the idea of account planning when Stephen King developed his thinking. Both J Walter Thompson and Boase Massimi Pollitt put customer response at the heart of their way of developing advertising. We should continue to do so.

an explanation of customer response and why it is so central to the idea of account planning when Stephen King developed his thinking. Both J Walter Thompson and Boase Massimi Pollitt put customer response at the heart of their way of developing advertising. We should continue to do so.

<br>an explanation of customer response and why it is so central to the idea of account planning when Stephen King developed his thinking. Both J Walter Thompson and Boase Massimi Pollitt put customer response at the heart of their way of developing advertising. We should continue to do so.

10 If they ain'theard it you ain't said it Customer response

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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10 If they ain'theard it you ain't said it Customer response

10 If they ain'theard it you ain't said it Customer response