Aditya Ramakrishnan (PMM at Reo.dev, ex-Stripe, ex-ImageKit) shares his learning from marketing dev tools and technical products on Reddit. Aditya focuses on organic strategies, hard-earned learnings and examples from years engaging on Reddit.

Links⁠

• Example from Storylane https://www.reddit.com/r/ProductMarketing/comments/16piggb/interactive_demo_platform_comparison/

• Example from CRMs https://www.reddit.com/r/CRM/comments/1l5pr1x/looking_for_a_solution_for_service_company/

• Example from API GUI https://www.reddit.com/r/ChatGPTPro/comments/1bs3sp3/api_gui/

• DevOps Engineer subreddit on promotion https://www.reddit.com/r/devops/comments/1kxn40o/devops_engineer_created_tools_and_appswhat_are/

• Open Source Payments launch post 800 upvotes https://www.reddit.com/r/programming/comments/10bmhpb/announcing_hyperswitch_open_source_payments/

• Reddit Answers feature https://www.reddit.com/answers/194309d8-316d-4466-9cb5-e928f1e86319?q=image%20compression%20apis

• • Tool promotion on StackOverflow example https://www.markepear.dev/example/brilliant-plug-comment-on-stackoverflow
  • Reddit Ads examples https://www.markepear.dev/examples/reddit

Chapters

• 00:00 Introduction to Aditya Ramakrishnan and His Background
• 06:14 The Importance of Developer Marketing
• 12:08 Key Learnings from Marketing at Developer-Focused Companies
• 18:17 The Role of Content in Developer Marketing
• 24:11 Understanding Reddit as a Marketing Platform
• 30:18 Engaging with the Developer Community on Reddit
• 46:18 Navigating Reddit: Getting Comfortable
• 50:09 Understanding Reddit's Unique Culture
• 52:21 Building Reddit Skills: The 80-20 Rule
• 55:19 Leveraging Reddit Tools for Research
• 58:35 Authenticity in Reddit Engagement
• 01:01:29 Effective Product Advocacy on Reddit
• 01:12:24 Collaborative Reddit Strategies
• 01:15:22 Community Monitoring and Tools for Engagement
• 01:17:11 The Role of Marketers in Online Conversations
• 01:19:14 Building a Reddit Muscle for Effective Engagement
• 01:22:14 Establishing a Social Listening Strategy
• 01:24:46 Open House: Sharing Insights Across Teams
• 01:30:23 Metrics for Measuring Engagement Success
• 01:42:10 Reddit Advertising: Strategies and Insights

Takeaways

• Developers consume a lot of content and need to stay updated.
• Brand matters even to developers; they have brand affinities.
• Content marketing should be central to developer marketing strategies.
• Developers are involved in every buying cycle, even if not directly.
• Reddit is a unique platform that requires understanding its culture.
• Engagement on Reddit should be genuine and value-driven.
• Marketers should leverage developers as advocates in communities.

• Active participation in discussions is crucial for success on Reddit.
• Understanding the nuances of Reddit can lead to better marketing outcomes. Providing value is essential in content marketing.
• Authenticity in product advocacy builds trust.
• Marketers should create content guidelines for effective communication.
• Developers play a crucial role in writing authentic content.
• Transparency in promotion fosters trust with the audience.
• Avoiding quotas in community engagement leads to more genuine interactions.

• Social listening tools are vital for understanding community needs.
• Establishing a community engagement process is key to success.
• Reddit advertising should focus on brand recall rather than direct conversions.

Keywords

Developer marketing, Reddit, community engagement, developer tools, marketing insights, content marketing, product advocacy, community engagement, social listening, developer marketing, Reddit strategies.