This episode we interview Iris Soute, an entrepreneur in the Netherlands who founded Picoo which creates toys for children to play outside, empowered with technology. Picoo faces unique challenges in creating engaging outdoor games for groups of children on their handheld device, such as packing powerful electronics into a device that fits in small hands, and bringing it to market. We dive deep into her entrepreneurship journey and hear how she interacted with hundreds of children to come up with and code the games.