In startups, small and medium-sized businesses, the BEST and most successful are always focused first and foremost on solving a customer need and staying connected with their customers or client. Consumers are no longer ok with being seen or thought of as one or two-dimensional. The pandemic proved that several factors impact life. Hence, as we think about a business becoming consumer-centric - we need to consider how our products and services offer the consumers where they are in their life.

A recent Accenture study Called The Human Paradox surveyed consumers, and a few exciting insights popped out to me:

Here are a few tactics you could try. They do require some focused efforts in your business to try out and engage with the consumer, but they can support you to move from product-centric to customer life centric:

 The Human Paradox by Accenture Song

Thanks for listening!