What does it take to call 1,000 auctions a year and move more than $6 billion in property under the hammer? For Cooley Auctions Partner Jake Moore, the answer is momentum, discipline and the ability to turn pressure into profit.

In this episode of Pak Chat, Jake shares:

• Why his first five years nearly broke him
• The psychology of bidding wars — and how to read people in real time
• The mistakes vendors make that cost them tens of thousands
• How a chef’s apprenticeship prepared him for the auction floor
• Why confidence — not cash — often wins the day

Auctions are more than sales events. They’re theatre, strategy and human behaviour on display. This conversation pulls back the curtain on how great auctioneers create great results.