Marketing...for a cause? Yup - it's possible! Our guest today is Katie Wright, founder of RightCause consulting. Not only does she help for profit companies partner with non-profit companies, she helps her clients get to their why, so that their marketing can do good! What's Katie's why? It started with doing good for good people...and she grew her business from there.

So many good nuggets this week:

Nike & Collin Kapernick

Tom's

Corporate Social Responsibility

Boston College Center for Corporate Citizenship

Values and Employee Engagement

Ikigai