In the first installment of a 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the first of 10 essential factors to successful brand-building, drawn from his published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling. In part one, Aartrijk discusses Power 10: “Preparing for the long-haul.”