Are you a SaaS founder gearing up for 2025? In this solo episode, Kathleen Randall shares her top 10 killer go-to-market strategies, gleaned from six months of intensive work with clients and her own rich experience in the field. Get ready for actionable insights specifically tailored for enterprise B2B software founders looking to secure investments and hit the ground running. From defining your ideal customer profile to avoiding echo chambers, Kathleen provides a roadmap to navigate the complexities of the market and accelerate your business growth. Tune in for a no-nonsense, practical guide to mastering your go-to-market game.

Chapters:

Tip 1: Find Your "Man" (Ideal Customer Profile)

Tip 2: Align Your Sales Team with the ICP

Tip 3: Ditch Your Cold Calling Script

Tip 4: Hunt for Happy Customers, Not Future Headaches

Tip 5: Warm Introductions are Golden

Tip 6: Demonstrate Deep Business Understanding

Tip 7: Crystal Clear Website Messaging

Tip 8: Evolve Your Marketing Assets Along the Journey

Tip 9: Embrace a Feedback Loop, Avoid Echo Chambers

Tip 10: Test Your Riskiest Assumptions (Lean Innovation)

Connect with Kathleen:

LinkedIn: https://www.linkedin.com/in/kathleenlimrandall

#saas #startups #gotomarket