In this episode, I break down the biggest lessons I learned building UndocuStartup™ over the past year — from operating in survival mode to refining my sales strategy, pricing structure, and long-term partnerships.

I share why you always need more clients than you think, how closing deals for next year changes the game, and why experimenting with cold calls helped me reduce friction and land proposals faster. I also talk about paying for quality, defining contractor standards, writing down sales objections, using tiered pricing, and focusing on reps over short-term profit.

This episode is about consistency, scaling with intention, and building something ethical, sustainable, and long-term — especially as an undocumented entrepreneur navigating growth.

🔑 In this episode you’ll learn:

• Why you must keep marketing even when you’ve “already eaten”

• How to close deals for the future and build recurring partnerships

• The sales and pricing shifts that helped me increase revenue and leads

📣 Whether you’re a student with an idea, or an ally who wants to see undocumented students win — this episode is for you.

📆 Learn how to bring UndocuStartup™ to your campus: www.undocustartup.com

⚡ Learn more: www.undocustartup.com/tour

🚀 12 Ways to Connect With Me:

• Newsletter → https://shorturl.at/mpzLO

• Programs & Speaking → https://www.undocustartup.com

• TikTok → https://www.tiktok.com/@jmayahern

• Business IG → https://instagram.com/undocustartup/

• Personal IG → https://instagram.com/jmayahe/

• LinkedIn → https://linkedin.com/in/juanmayahernandez/

• LinkedIn Newsletter → https://linkedin.com/newsletters/7011183488515129344/

• Reddit → https://reddit.com/r/Undocumentedstudents/

• Threads → https://www.threads.net/@jmayahern

• Email → [email protected]

• Website → https://www.jmayahern.com

• Full podcast archive → https://podcasters.spotify.com/pod/show/juan-maya-hernandez

🎤 Hosted by Juan Maya Hernandez, founder of UndocuStartup™ — the leading entrepreneurship program for undocumented students.

🧠 Be motivated. Stay motivated.