Jay Schwartz was not interested in starving as an artist, so he transformed his fine arts degree into a career in graphic design and brand strategy. Exploring piles of mud, silvery blue waves, and a Scarface-mountain of casino chips, Jay uses a sense of place -- and lots and lots of pictures -- to craft the guest experience. Jay and Susan talk about branding hotels and restaurants along every point in the guest journey and how the pandemic was the best thing to happen to QR codes.