Luis Granados, executive director of Mission Economic Development Agency, believes in and uses the power of organizing, services, policy advocacy and capital to strengthen the foothold and economic futures of Latino families in San Francisco's Mission District. MEDA's new 501c4 initiative adds political engagement to the mix, elevating MEDA's role in determining representation of the community. Luis sees policy advocacy as an imperative for nonprofits and his vision is proving him right. Even in a time of hyper-gentrification in San Francisco, MEDA's strategies and capital investment are enabling Latino families to return to and prosper in the Mission District.