Your company, product, or service might be so different from all the others out there.

But if your sales messaging isn’t up to par — for example, if you’re relying on the same buzzwords that every other company is using — it will be difficult for your buyers to recognize how unique you really are.

So, how can you ensure your messaging is truly highlighting your company?

On this episode of the B2B Sales Show Paul Salamanca provided tactical steps you can take to make your messaging more effective.

Paul is Vice President of Enterprise Sales, North America at vArmour.