Meet the deeply human startup whose product has been built entirely thanks to AI.

In this episode, I’m joined by Thomas Butstraen, co-founder of Maurice & Nora, the Antwerp-based startup on a mission to become the “Uber for non-medical care.” Maurice & Nora connects seniors and busy families with reliable, vetted students who can help with everyday tasks, from gardening and companionship to after-school childcare and homework support.

They’re tackling one of Europe’s biggest societal challenges: the growing care crisis. But what makes this story even more remarkable is how they’re building it. The entire platform was created using AI coding tools (without a traditional engineering team!) allowing them to move at extraordinary speed.

We talk about:

• The personal moment that sparked the idea
• Why building B2C in Belgium is so hard
• How they turned PR into a growth engine
• Their bold B2B2C strategy, positioning care as an employee benefit
• Winning major recognition within their first year
• What it really means to build a “societal unicorn”
• And the founder reality behind the ambition

This is a conversation about speed, impact, and rethinking how we care for both older and younger generations: powered by AI, but built for humans.

Keep listening to discover how Maurice & Nora plans to change the way Europe thinks about non-medical care.